Tourism

Executive Summary The marketing audit of an organisation can help in understanding the different factors in the internal and external market environment which influence the businesses. The focus of this study has been on conducting a marketing audit for the business operations of Hilton Hotels to understand how the company is currently operating in the industry. The different types of tools and frameworks such as Porter's five forces analysis and STP analysis have been implemented in the study to obtain information and provide strategic recommendations for the business operations of Hilton Hotels.                       Chapter One An Introduction that Defines Tourism Marketing Concepts 1.1 Aim of the report The aim of the report is to understand the concepts of tourism marketing by evaluating the internal and the external Business environment factors that influences the operations of Hilton h...